For us, the blues just sounded right, "he said. "It resonates with people in a way that truly authentic And that brings us to the Howlin 'Wolf, which is one of the pioneers of blues, so he is a great figure for us to draw from so we listen ..'. Lightning chimney, 'with clear vocals and harmonica performance, we think it is the perfect way to accompany our story says. "

Besch, who is an executive creative director at McGarryBowen, said the other radiated Wolf music a key ingredient in Viagra campaign - masculinity. "Wolf's Song has a vibration really sure for that," he said. "It felt very masculine - it is really communicated in tones of sand and the style of who this person really is."

All that AdSpeak than about confidence and masculinity, I should think that if Wolf is still alive today, he would get a big kick to hear one of his songs used to plug Viagra, so someone explain to him what the product is for. I saw Wolf a few times when I was a teenager and even in the twilight of his career he flowed sex appeal, always drawing ooh and aah from Chicago's South Side woman watching him work his magic on the local blues clubs. In fact, if you listen to the lyrics of some of Wolf hits, like "Back Door Man," "The Red Rooster" and "Wang Dang Doodle," You could say that Wolf grasp the essence of Viagra, long before it was even invented.